Throughout the past year, Bitcoin (BTC) and Ethereum (ETH) have emerged as the primary focus for a growing trend of Digital Asset Treasuries (DATs), particularly driven by favorable pro-crypto regulations worldwide. However, recent reports from Reuters indicate that this focus is beginning to shift towards less popular altcoins.  DAT Firms Explore New Opportunities Beyond Bitcoin  As of September, there are at least 200 DAT companies, predominantly concentrating on Bitcoin, with a combined market capitalization of approximately $150 billion. This figure reflects a more than threefold increase from the previous year.  New companies are launching daily, many of which are penny stocks looking for avenues to enhance profits. Yet, as Bitcoin's value declines, these firms are increasingly turning to new tokens in hopes of achieving greater returns. Related Reading: Ethereum (ETH) Holds Strong as Analysts Target $4,400 Despite ETF Outflows In recent weeks, companies such as Greenlane, OceanPal, and Tharimmune have announced plans to acquire tokens like Berachain (BERA), Near protocol (NEAR), and Canton Coin (CC), respectively.  Peter Chung, head of research at crypto-focused Presto Research, noted that while the initial hype surrounding DATs has diminished, there remains potential for a resurgence.  In a recent interview with Reuters, an OceanPal representative stated that their acquisition of NEAR tokens was intended to leverage the asset's integrated artificial intelligence (AI) capabilities. Retail Investors Lose $17 Billion In Crypto Treasuries Earlier in the year, many digital asset treasury companies traded at a premium to their crypto holdings as investors believed these firms could leverage credit to acquire more tokens.  However, with Bitcoin's recent struggles and an influx of Strategy (previously MicroStrategy) imitators, some companies are beginning to falter. Reuters indicates that at least 15 Bitcoin treasury companies were trading below the net asset value of their tokens as of last Friday. Retail investors, significant buyers of high-profile Bitcoin treasury companies, reportedly lost around $17 billion on these trades, according to estimates from Singapore-based 10x Research.  Additionally, digital asset treasuries focusing on other leading cryptocurrencies are also facing challenges; ETHZilla and Forward Industries have recently approved share repurchases, a strategy typically employed to support share prices. Related Reading: Dogecoin Price Could See 4,440% Rally To $5 If This Macro Cycle Repeats Despite the potential for higher gains, analysts warn of the risks associated with this strategy. Cristiano Ventricelli, vice president and senior analyst of digital assets at Moody's Ratings, cautioned that expanding into "exotic" and less liquid cryptocurrencies could significantly heighten risk.  According to Ventricelli, when market conditions worsen, companies that invest in these assets face greater pressure on their equity. Michael O'Rourke, chief market strategist at JonesTrading, also expressed concern that most digital asset treasury companies may ultimately trade at a discount to their digital assets.  Featured image from DALL-E, chart from TradingView.com