Worldcoin Meets AdTech: Human-Verified Campaigns Beat Bots, CTRs Jump 50%
Japanese ad firm Hakuhodo raised click-through rates 50% in a pilot using human verification and blockchain to eliminate bot traffic, offering new approach to digital ad fraud.The post Worldcoin Meets AdTech: Human-Verified Campaigns Beat Bots, CTRs Jump 50% appeared first on BeInCrypto.